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13/11/2025 13:00.
LOCATION: DTEK Academy, UNIT.City, Kyiv, 3 Dorogozhytska St.
VOGUE UKRAINE CONFERENCE: FORCES OF FASHION 2025

The annual Vogue Ukraine conference is a large-scale professional event with the participation of global and domestic leaders in the fields of fashion, media, education, digital technologies and business. It is a multidisciplinary initiative to find answers to the most pressing challenges and requests of today.

The conference will be held in a full-fledged live format.

VOGUE UKRAINE: FORCES OF FASHION 2025 will cover the following topics:

The global context: trends shaping the future of the industry. What brands should consider in their development strategies.

The next generation of global fashion leaders: who will set trends and shape public tastes.

A new interpretation of luxury and the evolution of retail: how to win the favor of a paying audience.

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SPEAKERS
speakers

Ruslan Baginskiy and Petro Yasinsky

Founder and PR Director of the Ruslan Baginskiy brand

Over the past decade, Ruslan and Petro have built an international brand that has become a commercial and cultural phenomenon. Baginskiy's star clients include pop stars Madonna, Beyoncé, and Lady Gaga.

speakers

Masha Efrosinina

Presenter, public figure

The Forces of Fashion conference will be hosted by Masha Efrosinina, a well-known TV presenter, author of a popular YouTube channel, and activist. The public organisation Masha Foundation, founded by her, helps women and children who have experienced various forms of violence.

speakers

Vena Brykalin

Editor-in-Chief of Ukrainian Vogue

Vena Brykalin was appointed Editor-in-Chief of Vogue Ukraine in May 2023. In this position, he develops the publication's distinctive visual style and enhances the brand's presence on the international stage. Brykalin is included in the BoF 500 ranking of the most influential people in the industry according to the Business of Fashion resource.

speakers

Carlota Rodben

Founder of Beyond Luxury Group

Author of two books, host of the Beyond Luxury podcast about innovation, fashion and culture. Carlota, the former head of innovation at Chanel, is a leading consultant on the future of the luxury industry. She specialises in reimagining brand value and strategic planning.

speakers

Olga Nikitkina

Chief Buyer of Women's Collections, TSUM Kyiv

Olga Nikitkina has over ten years of experience in the fashion industry, eight of which she dedicated to buying. In 2021, she joined the TSUM Kyiv team, where she is currently responsible for buying women's collections of leading international brands.

speakers

Tiffany Hill

Creative Director, founder of Trend Suite

A visionary specialising in trend forecasting, with over 25 years of experience in the commercial sector and luxury industry. She has deep knowledge of the market and consumer behaviour - thanks to Tiffany, brands create commercially successful products.

speakers

Evgeniya Blyznyuk

Founder, Gradus

Yevhenia is a sociologist who has worked in leading media groups and headed the Analytics Department of the Presidential Administration of Ukraine. Today, she runs the technology company Gradus and conducts marketing and sociological research in Ukraine, the EU, the USA, and Central Asia.

speakers

Mila Magdiy

Founder, PERSONALITY

With extensive experience in retail, Mila is a specialist in working with Ukrainian premium fashion brands. Her profound grasp of the modern customer experience enabled her to forge a next-level service model, positioning PERSONALITY as the benchmark for the new generation of retail customer care.

speakers

Andriy Fedoriv

Marketer, entrepreneur

A marketing expert with 25 years of experience, Andriy Fedoriv is the founder of Fedoriv Group. Fedoriv marketing agency has created brands and campaigns for leading companies such as Nova Poshta, Rozetka, Mintsyfra, OLX. Co-founder of Vesna Capital, which develops 23 technology startups. Author of the most popular Ukrainian branding course BrandFather.

speakers

Ashley McDonnell

Founder, Tech Powered Luxury & Ireland Fashion Week

An award-winning Irish businesswoman and entrepreneur, and the founder of Tech Powered Luxury and Ireland Fashion Week. After completing her master's at France's leading business school, HEC Paris, she built a powerhouse career working at LVMH and Christian Dior, and holding executive roles at Google and PUIG.

speakers

Violett Fedorova

Editor-in-chief of vogue.ua

Violett has successfully led the digital editorial team at Vogue Ukraine since 2017, a tenure during which the project's audience has more than tripled. She maintains a special focus on fashion as a business and communication within the industry, and is a recognized contributor to international Vogue titles.

speakers

Olya Kuryshchuk

The founder and Editor-in-Chief of 1 Granary

She created one of the most influential platforms in global fashion education, 1 Granary, uniting designers, schools, and brands around a shared mission - to change the fashion system from within, to support emerging talents, and to build an environment where designers can build sustainable careers. Olya is recognized as one of the leading experts in new generation brand strategies.

speakers

Fredrik Timour

Founder and CEO of the Fashion Innovation Center

Fredrik is a Swedish entrepreneur and thought leader specializing in fashion-tech and sustainability. He has spent over a decade developing supply chain transparency and digital integration strategies to combat fashion overproduction for brands including FILA, IKEA, and IBM.

speakers

Lisa Lang

General Director, Open Connector

Lisa has gained international recognition as a Sustainable Thought Leader by Vogue Business and has been listed as one of the 50 most important women for innovation & startups in the EU. She now leads a collaborative platform to industrialise circular business models in fashion, after spending a decade in the middle of European policy making.

speakers

Sarah Andelman

Creative director, founder, Just An Idea

Sarah is the visionary, curator, and creative director of the iconic Parisian concept store Colette, which changed the world of fashion retail. She helped to launch brands like Proenza Schouler and Rodarte. Following Colette's closure, Andelman founded her own creative consulting agency, Just An Idea

speakers

Maria Zhdanova

Conference Program Director

Maria's comprehensive expertise is based on over a decade of experience in media, the tech industry, and consulting. Every year, she curates a unique lineup of speakers, driven by her belief in the power of creative communities. At this year's conference, Maria will host a public talk with Olya Kuryshchuk, the founder of 1Granary.

TICKETS

REGULAR

The ticket price includes: conference attendance, coffee breaks, lunch

10 000 UAH

BUY TICKET

CHARITY

The ticket price includes: conference attendance, reserved seat in the first or second row, coffee breaks, lunch. Part of the profit from the sale of charity tickets is transferred to the Veteranka Foundation. Limited quantity.

15 000 UAH

BUY TICKET

VERY SPEСIAL

The ticket price includes: conference attendance, guaranteed seat in the first or second row, coffee breaks, lunch, closed lunch with speakers on November 12. Limited quantity.

20 000 UAH

BUY TICKET
VOGUE UKRAINE: FORCES OF FASHION 2025
12:00 - 13:00
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Registration. Welcome coffee

13:00 - 12:10
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Opening remarks. Vogue Ukraine film screening

Host: Masha Efrosinina

13:10 - 13:30
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Luxury Under Pressure: Reshaping an Industry

Carlota Rodben

13:30 - 13:55
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Trend Suite: New Codes Of Luxury

Tiffany Hill

13:55 - 14:15
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Forces of Fashion: Rulsan Baginskiy

Rulsan Baginskiy and Petro Yasinsky in conversation with Violett Fedorova

14:15 - 14:55
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The Experience Economy: Where Does the Store Go Next?

Olga Nikitkina, Carlota Rodben, Mila Magdiy, Ashely McDonnell
Moderator: Andriy Fedoriv

15:00 - 15:40
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Lunch

15:40 - 16:05
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How War Affects Consumer Habits

Evgeniya Blyznyuk

16:05 - 16:30
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Europe's Fashion Future is Made in Ukraine

Lisa Lang & Fredrik Timour

16:30 - 17:00
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Building the Fashion Week of the Future

Ashley McDonnell

17:00 - 17:25
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Forces of Fashion: Sarah Andelman

Sarah Andelman in conversation with Vena Brykalin

17:25 - 17:50
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So, Can Fashion Be Fixed?

Olya Kuryshchuk in conversation with Maria Zhdanova

17:50 - 18:00
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Closing remarks by Masha Efrosinina

Performance by Latexfauna

18:00 - 20:00
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Networking cocktail

(*the agenda is subject to change)

Q&A

Can I purchase a ticket on the day of the event?

You will have the opportunity to purchase a ticket on the day of the event at the price "on the day of the event", subject to availability of tickets.

Can tickets be returned?

Can tickets be returned?

Will an event occur if an air alert is declared?

If an air alert is issued, the conference will be stopped, and all event participants will be evacuated to a shelter at the event venue.

Where is the nearest shelter?

On the territory of UNIT.City. Before the start of the event, guests will be briefed and shown the evacuation routes to the nearest shelter.

Will there be an online broadcast and access to a video recording of the conference's speeches after its end?

There is no online broadcastand a video recording of the performances.